Project

We Talkin’ Bout Cashbacking

Digital Design Campaign
Team

CDs: Steve Street, Mike Lee, Bradford Gilmore
CWs: Evan Gott, Max Mitrani, Molly Baraff. ADs: Paula Coral, Gustavo Gonsales Designer: Pilar O’Connor

Client

NBA + Chase Freedom Unlimited

Agency

Big Spaceship

Description

We Talkin' Bout Cashbacking was released during the 2023 NBA playoffs to highlight the perks of the Chase Freedom Unlimited card. Whether we’re talkin’ bout cashbacking, questioning the purpose of Stephen Curry’s mouthguard, or giving a little wink to Allen Iverson, we met life long NBA fans where they’re at, merging the words of basketball and cashbacking.

Steph Curry, Kevin Hart, and Allen Iverson Team up.

Allen Iverson wasn’t supposed to be in this TV spot - in fact, it wasn’t supposed to be a TV spot at all. But when Iverson heard what we were doing, he wanted in. What was meant to be an online video supporting a TV campaign became a TV campaign all on its own.

Digital Out of Home Billboards

Displayed digitally in Madison Square Garden, the Oculus, Times Square, and more during Spring 2023.

Snapchat Paid Social

Advertisements like these were made by Pilar as part of the campaign rollout