Project

Nutro Social Playbook

Brand Design + Art Direction
Client

Brand: Nutro Pet Food

Agency

Big Spaceship

Team

Creative Director: Kristina Caizley, Senior Designer: Jackie Dempsey, Designer/Art Director: Pilar O’Connor, Associate Copy Writer: Kevin Dulorie, Associate Art Director: Brook Borglum, Content-Strategist: Mae 

Description

A social playbook used to establish Nutro’s social feed as a research backed resource for knowing and nourishing a pets unique needs. Pilar established a new photography direction, illustrated a set of new stickers and iconography, introduced new brand textures, and designed entirely new content for how the brand showed up on social.

Color Palette

Graphic Element Toolkit

These stickers, icons, and textures can be utilized in tandem with photography in order to create visually stimulating posts. For example, the icon set can be used on their own as a way of showcasing ingredients.

Brand Sticker Refresh

Photography Direction

Focus on capturing pets authentically, with moments that feel real, shot from dynamic angles. Symbolize Nutro's green brand color palette through outdoor greenery. Inspire a more tangible authentic feel, akin to film photography without the plastic perfection of studio shots.

Instagram Posts — Text Centric

Instagram Posts — Ingredient Stories

Instagram Stories