Project

Sucka Free Certified.

Brand Design + Art Direction + Apparel Design
Description

Brand identity, art direction, and apparel design for a lifestyle brand that makes one of one up-cycled sweatshirts that are inspired by athletes. There have been three total collections, each with a different overarching concept and photoshoot.

Primary Logo

Submark

Wordmark

Color Palette

Typography

First Collection — The Tip-Off Collection

First Collection’s Instagram Posts

First Collection’s Photoshoot

Second Collection — Sophomore Season

Second Collection’s Instagram Posts

Second Collection’s Photoshoot

Third Collection — The World Cup Collection

Third Collection’s Instagram Posts

Third Collection’s Photoshoot